Privacy Policy — Bloodline

Last updated: 2 September 2026  ·  Effective date: 2 September 2026

1. Introduction

Welcome to Bloodline ("the App", "we", "our", or "us"). Bloodline is a life simulation mobile game developed and published as an independent application. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you download and play Bloodline on your iOS or Android device.

Please read this Privacy Policy carefully. By downloading, installing, or using Bloodline, you agree to the practices described in this policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the App.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will notify you of any changes by updating the "Last updated" date at the top of this policy. Your continued use of the App after any changes constitutes your acceptance of the updated Privacy Policy.

2. Who We Are

Bloodline is an independently developed mobile application. For any privacy-related queries, you can contact us at the email address provided in Section 13 of this policy.

3. Information We Collect

3.1 Information stored locally on your device

Bloodline stores the following information on your device using AsyncStorage (a local device storage mechanism):

• Game save data — your character's name, age, gender, country of birth, statistics (happiness, health, intelligence, appearance, fitness), career history, relationships, assets owned, and life event log
• Game settings and preferences — your chosen display preferences, accessibility settings, and gameplay options
• Supernatural mode data — species selection, faction alignment, ability progression, and supernatural statistics if you use this game mode
• In-game financial data — your character's fictional currency, assets, and career earnings within the game world

All of the above is fictional game content about a character you create. It is stored on your personal device and can be deleted at any time through the App's Settings screen or by uninstalling the App. If you do not sign in, this data never leaves your device and is not transmitted to any server operated by us.

3.2 Account and cloud save data (only if you sign in)

Bloodline offers an optional account so your lives survive reinstalling the game or moving to a new device. You sign in with Sign in with Apple or Sign in with Google. We never see or handle your password.

If, and only if, you sign in, we store:

• An anonymous account identifier — a one-way hash derived from the account identifier Apple or Google gives us. It is a random-looking string that lets us recognise your saves on your next sign-in. It cannot be reversed to reveal your Apple or Google account.
• Your game save slots — the same fictional game content described in Section 3.1, copied to our server so it can be restored.
• A small amount of save metadata — the character name and age shown in your save list, when each slot was last updated, and its size. This lets the App tell two saves apart without downloading them.

We do not store your email address or your name, even though Apple and Google may provide them to us during sign-in. Our server discards them at the moment of sign-in and never writes them down.

Your device also holds a session token, kept in the device's secure keystore (Keychain on iOS, Keystore on Android), so you stay signed in. It expires after 90 days.

3.3 Information we do not collect

We want to be explicit about what we do not collect:

• We do not store your real name
• We do not store your email address
• We do not collect your phone number
• We do not collect your location or GPS data
• We do not collect your contacts or address book
• We do not collect your photos, camera, or microphone data
• We do not collect your browsing history
• We do not collect your device's unique identifiers (IDFA, GAID) for advertising purposes
• We do not collect biometric data of any kind
• We do not collect financial information, credit card details, or payment information
• We do not require an account to play — signing in is optional

3.4 Automatically collected technical data

If you have enabled analytics in the App settings, or if you are using a version of the App distributed through a third-party platform, limited technical information may be collected automatically. This may include:

• Device type and operating system version — used to diagnose compatibility issues
• App version — used to identify which version of the game you are running
• Crash reports and error logs — anonymous technical data used to identify and fix bugs
• Session duration and frequency of play — aggregate, anonymised data used to understand how the game is used

This data is collected in aggregated, anonymised form and cannot be used to identify you personally.

3.5 Server logs and abuse prevention

When your device contacts our account server, that request carries your IP address, as every internet request does. We use it transiently to rate-limit abusive traffic, and our hosting provider records it in standard server logs. We do not use IP addresses to build a profile of you and we do not link them to your game content.

4. How We Use Your Information

The limited information we process is used exclusively for the following purposes:

• To operate and maintain the App — local save data is used to preserve your game progress
• To back up and restore your saves — if you sign in, so your progress survives a reinstall or a new device
• To improve the App — anonymous crash reports and technical logs help us identify and fix bugs
• To understand usage patterns — aggregate analytics (if enabled) help us understand which features are most used so we can improve them
• To respond to your requests — if you contact us directly, we use your contact information solely to respond to your query

We do not use your information for:

• Targeted advertising
• Sale or transfer to third parties
• Profiling or automated decision-making
• Marketing communications without your explicit consent

5. Data Sharing and Disclosure

We do not sell, trade, rent, or otherwise transfer your personal information to third parties.

5.1 Service providers

We use the following providers to run the App. They process data on our behalf and are not permitted to use it for their own purposes:

• Apple and Google — identity providers for Sign in with Apple and Sign in with Google. They tell us only that a sign-in succeeded, plus an account identifier. Their own policies apply to your interaction with them: apple.com/legal/privacy, policies.google.com/privacy
• Google Cloud (Cloud Run) — hosts our account and save server, in the europe-west2 (London) region
• Cloudflare R2 — stores cloud save files, in Cloudflare's Western Europe region
• Expo / Expo Application Services (EAS) — used to build and distribute the App. expo.dev/privacy
• Apple App Store / Google Play Store — if you downloaded the App from either store, that store's privacy policy governs their own data collection

5.2 Legal requirements

We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to: comply with a legal obligation or court order; protect and defend our rights or property; prevent or investigate possible wrongdoing in connection with the App; protect the personal safety of users of the App or the public; or protect against legal liability.

5.3 Business transfers

In the event that we merge with, are acquired by, or sell all or a portion of our assets to another company, your information may be transferred as part of that transaction. We will notify you via a prominent notice within the App prior to your information being transferred and becoming subject to a different privacy policy.

6. Data Retention

6.1 Local device data

All game save data stored locally on your device is retained until you manually delete it through the Settings screen within the App, you uninstall the App, or you clear the App's local storage through your device's system settings. We have no access to data stored locally on your device.

6.2 Cloud save data

If you sign in, your cloud saves are kept until you delete them. Deleting your account from within the App (see Section 7.2) erases your save slots and their metadata from our server permanently. Because the account identifier is all we hold, deleting the account leaves us with no record of you at all.

6.3 Technical and analytics data

Any anonymised technical or analytics data we receive is retained for a maximum of 24 months, after which it is permanently deleted. Server logs containing IP addresses are retained by our hosting provider under its standard retention period and are not used for any other purpose.

7. Your Rights and Choices

Depending on where you are located, you may have certain rights regarding your personal information.

7.1 Right to access

You have the right to request information about what personal data we hold about you. If you have not signed in, we hold nothing about you at all. If you have signed in, we hold your anonymous account identifier and the game saves you chose to back up, all of which are visible to you inside the App.

7.2 Right to deletion

You can delete your data at any time:

• Local saves — Settings within the App, or uninstall the App
• Cloud saves and your account — open Link Account from the game menu (or the Account section of Settings) and choose Delete account. This permanently erases your account and every save we hold. Your local saves are kept on your device unless you delete them separately.

7.3 Right to opt out of analytics

You can disable analytics collection at any time in Settings within the App by toggling off the "Analytics" option.

7.4 Do Not Track

The App respects Do Not Track signals. If your device has Do Not Track enabled, we will not collect analytics data.

7.5 GDPR rights (European Economic Area and UK residents)

If you are located in the EEA or the UK, you have the following additional rights: right of access; right to rectification; right to erasure ("right to be forgotten"); right to restriction; right to data portability; right to object; and the right to withdraw consent where processing is based on consent. Our lawful basis for processing cloud save data is your consent, given when you choose to sign in, and withdrawn when you sign out or delete your account. To exercise any of these rights, contact us using the details in Section 13.

7.6 CCPA rights (California residents)

If you are a California resident, you have the right to know what personal information is collected, to know whether it is sold or disclosed and to whom, to say no to its sale, to access it, to request its deletion, and not to be discriminated against for exercising your privacy rights. We do not sell personal information. To make a CCPA request, contact us using the details in Section 13.

8. Children's Privacy

8.1 Age requirements

Bloodline is intended for users aged 12 and older due to fantasy violence, references to crime, and mature life simulation themes including fictional death. The App is not directed at children under the age of 13 (or 16 in the European Economic Area).

8.2 COPPA compliance

We do not knowingly collect personal information from children under the age of 13. In compliance with the Children's Online Privacy Protection Act (COPPA), if we discover that a child under 13 has provided us with personal information, we will delete such information immediately.

8.3 Parental controls

If you are a parent or guardian and you believe your child under the age of 13 has used the App or provided personal information, please contact us immediately using the details in Section 13 so we can take appropriate action.

9. Security

Game data stored locally on your device is protected primarily by your device's own security measures — its screen lock, its operating system security, and app sandboxing.

For cloud saves, requests between the App and our server are encrypted in transit using HTTPS. Sign-in tokens from Apple and Google are cryptographically verified against those providers' published keys before we accept them. Your session token is held in your device's secure keystore rather than ordinary storage. Save files are stored in a private storage bucket that is not publicly readable.

No method of electronic storage or transmission over the internet is 100% secure, and we cannot guarantee absolute security. We recommend that you keep your device's operating system updated and use a strong screen lock passcode.

10. Third-Party Links and Services

The App may contain references to third-party websites, services, or content. This Privacy Policy applies solely to information collected by Bloodline. We are not responsible for the privacy practices of any third-party services. We encourage you to review the privacy policies of any third-party services you access through or in connection with the App.

11. International Data Transfers

Our servers and cloud save storage are located in Western Europe (the United Kingdom and the European Economic Area). If you access the App from elsewhere, your data will be transferred to and processed in those regions. Where we transfer data internationally, we ensure appropriate safeguards are in place in accordance with applicable law, including standard contractual clauses where required.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by displaying a prominent notice within the App, by updating the "Last updated" date at the top of this policy, and, where required by law, by seeking your renewed consent. Your continued use of Bloodline after any changes constitutes your acceptance of those changes.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Bloodline — Privacy Enquiries
Email: vertexinteractive8@gmail.com

We will respond to all legitimate privacy enquiries within 30 days. For GDPR-related requests, we will respond within the legally required timeframe of one month, with the possibility of a two-month extension for complex requests.

14. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of England and Wales. Any disputes relating to this Privacy Policy shall be subject to the exclusive jurisdiction of the courts of England and Wales.

15. Summary

For your convenience, here is a plain English summary of this policy: