Last updated: 1 June 2026
Effective date: 1 June 2026
Welcome to Bloodline ("the App",
"we", "our", or "us"). Bloodline is a life
simulation mobile game developed and published as an independent application.
This Privacy Policy explains how we collect, use, disclose, and safeguard your
information when you download and play Bloodline on your iOS or Android device.
Please read this Privacy Policy carefully. By
downloading, installing, or using Bloodline, you agree to the practices
described in this policy. If you do not agree with the terms of this Privacy
Policy, please do not access or use the App.
We reserve the right to make changes to this Privacy
Policy at any time and for any reason. We will notify you of any changes by
updating the "Last updated" date at the top of this policy. Your
continued use of the App after any changes constitutes your acceptance of the
updated Privacy Policy.
Bloodline is an independently developed mobile
application. For any privacy-related queries, you can contact us at the email
address provided in Section 13 of this policy.
Bloodline stores the following information exclusively
on your device using AsyncStorage (a local device storage
mechanism). This data never leaves your device and is not transmitted to any
external server operated by us:
· **Game save
data** — your character's name, age, gender, country of birth, statistics
(happiness, health, intelligence, appearance, fitness), career history,
relationships, assets owned, and life event log
· **Game settings
and preferences** — your chosen display preferences, accessibility settings,
and gameplay options
· **Supernatural
mode data** — species selection, faction alignment, ability progression, and
supernatural statistics if you use this game mode
· **In-game
financial data** — your character's fictional currency, assets, and career
earnings within the game world
This data exists solely to enable the save and continue
functionality of the game. It is stored on your personal device and can be
deleted at any time through the app's Settings screen or by uninstalling the
App.
We want to be explicit about what we do not collect:
· We do not collect
your real name
· We do not collect
your email address
· We do not collect
your phone number
· We do not collect
your location or GPS data
· We do not collect
your contacts or address book
· We do not collect
your photos, camera, or microphone data
· We do not collect
your browsing history
· We do not collect
your device's unique identifiers (IDFA, GAID) for advertising purposes
· We do not collect
biometric data of any kind
· We do not collect
financial information, credit card details, or payment information
· We do not require
account registration or login of any kind
If you have enabled analytics in the App settings, or if
you are using a version of the App distributed through a third-party platform,
limited technical information may be collected automatically. This may include:
· **Device type and
operating system version** — used to diagnose compatibility issues
· **App version** —
used to identify which version of the game you are running
· **Crash reports
and error logs** — anonymous technical data used to identify and fix bugs
· **Session
duration and frequency of play** — aggregate, anonymised data used to
understand how the game is used
This data is collected in aggregated, anonymised form and
cannot be used to identify you personally.
The limited information we process is used exclusively
for the following purposes:
· **To operate and
maintain the App** — local save data is used to preserve your game progress
· **To improve the
App** — anonymous crash reports and technical logs help us identify and fix
bugs
· **To understand
usage patterns** — aggregate analytics (if enabled) help us understand which
features are most used so we can improve them
· **To respond to
your requests** — if you contact us directly, we use your contact information
solely to respond to your query
We do not use your information for:
· Targeted
advertising
· Sale or transfer
to third parties
· Profiling or
automated decision-making
· Marketing
communications without your explicit consent
We do not sell, trade, rent, or otherwise transfer your
personal information to third parties. We may share anonymous, aggregated,
non-personally identifiable information in the following limited circumstances:
We may employ third-party companies to facilitate our
App, provide services on our behalf, or assist us in analysing how the App is
used. These third parties have access only to anonymous technical data and are
obligated not to disclose or use it for any other purpose.
Current third-party services that may process anonymised
technical data include:
· **Expo / Expo
Application Services (EAS)** — used to build and distribute the App. Expo's
privacy policy is available at expo.dev/privacy
· **Apple App
Store** — if you downloaded the App from the Apple App Store, Apple's privacy
policy governs their data collection. Available at apple.com/privacy
· **Google Play
Store** — if you downloaded the App from Google Play, Google's privacy policy
governs their data collection. Available at policies.google.com/privacy
We may disclose your information if required to do so by
law or in the good faith belief that such action is necessary to:
· Comply with a
legal obligation or court order
· Protect and
defend our rights or property
· Prevent or
investigate possible wrongdoing in connection with the App
· Protect the
personal safety of users of the App or the public
· Protect against
legal liability
In the event that we merge with, are acquired by, or sell
all or a portion of our assets to another company, your information may be
transferred as part of that transaction. We will notify you via a prominent
notice within the App prior to your information being transferred and becoming
subject to a different privacy policy.
All game save data stored locally on your device is
retained until:
· You manually
delete your save data through the Settings screen within the App
· You uninstall the
App from your device
· You clear the
App's local storage through your device's system settings
We have no control over and no access to data stored
locally on your device.
Any anonymised technical or analytics data we receive is
retained for a maximum of 24 months, after which it is permanently deleted.
This retention period allows us to identify trends and long-term technical
issues while minimising the duration of any data storage.
Depending on where you are located, you may have certain
rights regarding your personal information. These may include:
You have the right to request information about what
personal data we hold about you. Given that Bloodline stores all game data
locally on your device and does not collect personal information, there is in
most cases no personal data held by us to access.
You can delete all locally stored game data at any time
by:
· Going to
**Settings** within the App and selecting "Delete All Save Data"
· Uninstalling the
App from your device
You can disable analytics collection at any time by going
to Settings within the App and
toggling off the "Analytics" option.
The App respects Do Not Track signals. If your device has
Do Not Track enabled, we will not collect analytics data.
If you are located in the European Economic Area (EEA),
you have the following additional rights under the General Data Protection
Regulation (GDPR):
· **Right of
access** — to obtain a copy of your personal data
· **Right to
rectification** — to have inaccurate data corrected
· **Right to
erasure** ("right to be forgotten") — to have your data deleted
· **Right to
restriction** — to restrict how your data is processed
· **Right to data
portability** — to receive your data in a machine-readable format
· **Right to
object** — to object to certain types of processing
· **Right to
withdraw consent** — where processing is based on consent, to withdraw that
consent at any time
To exercise any of these rights, please contact us using
the details in Section 13.
If you are a California resident, you have the right
under the California Consumer Privacy Act (CCPA) to:
· Know what
personal information is being collected about you
· Know whether your
personal information is being sold or disclosed and to whom
· Say no to the
sale of your personal information
· Access your
personal information
· Request deletion
of your personal information
· Not be
discriminated against for exercising your privacy rights
We do not sell personal information. To make a CCPA
request, contact us using the details in Section 13.
Bloodline is intended for users aged 12 and older due to
fantasy violence, references to crime, and mature life simulation themes
including fictional death. The App is not directed at children under the age of
13 (or 16 in the European Economic Area).
We do not knowingly collect personal information from
children under the age of 13. In compliance with the Children's Online Privacy
Protection Act (COPPA), if we discover that a child under 13 has provided us
with personal information, we will delete such information immediately.
If you are a parent or guardian and you believe your
child under the age of 13 has used the App or provided personal information,
please contact us immediately using the details in Section 13 so we can take
appropriate action.
We take the security of your information seriously. Since
all game data is stored locally on your device, the security of that data is
primarily governed by your device's own security measures, including:
· Your device's
screen lock and passcode
· Your device's
operating system security
· Your device's app
sandboxing protections
We implement appropriate technical and organisational
measures to protect any data that does pass through our systems against
unauthorised access, alteration, disclosure, or destruction. However, no method
of electronic storage or transmission over the internet is 100% secure, and we
cannot guarantee absolute security.
We recommend that you:
· Keep your
device's operating system updated
· Use a strong
screen lock passcode
· Do not share your
device with untrusted individuals if you have sensitive game data you wish to
protect
The App may contain references to third-party websites,
services, or content. This Privacy Policy applies solely to information
collected by Bloodline. We are not responsible for the privacy practices of any
third-party services. We encourage you to review the privacy policies of any
third-party services you access through or in connection with the App.
If you access the App from outside the United Kingdom or
European Economic Area, your data may be processed in countries with different
data protection laws. Where we transfer data internationally, we ensure
appropriate safeguards are in place in accordance with applicable law,
including standard contractual clauses where required by GDPR.
We may update this Privacy Policy from time to time. We
will notify you of any significant changes by:
· Displaying a
prominent notice within the App
· Updating the
"Last updated" date at the top of this policy
· Where required by
law, seeking your renewed consent
We encourage you to review this Privacy Policy
periodically for any changes. Changes are effective immediately upon posting
the updated policy within the App or on our associated platforms.
Your continued use of Bloodline after any changes to this
Privacy Policy constitutes your acceptance of those changes.
If you have any questions, concerns, or requests
regarding this Privacy Policy or our data practices, please contact us at:
Bloodline — Privacy Enquiries
Email: vertexinteractive8@gmail.com
We will respond to all legitimate privacy enquiries
within 30 days. For GDPR-related requests, we will respond within the legally
required timeframe of one month, with the possibility of a two-month extension
for complex requests.
This Privacy Policy is governed by and construed in
accordance with the laws of England and Wales. Any disputes relating to this
Privacy Policy shall be subject to the exclusive jurisdiction of the courts of
England and Wales.
For your convenience, here is a plain English summary of
this policy:
|
What |
Detail |
|---|---|
|
Data we collect |
None that identifies
you personally |
|
Where game data is
stored |
On your device only |
|
Do we sell your data |
No, never |
|
Do we share your
data |
No, except anonymous
crash reports |
|
Can you delete your
data |
Yes, anytime in
Settings |
|
Children |
Not for under 13s |
|
Contact |
vertexinteractive8@gmail.com |
*This Privacy Policy was last reviewed and updated on 1
June 2026.*